Meet Elisa Sasa
Elisa Sasa Southard builds travelers’ curiosity while inspiring
confidence. For more than two decades, she
helped professionals break away from their desks to promote themselves. Coming from a large French-Italian family in Brooklyn, New
York, where on weekends uncles appeared after going to the race track while aunts arrived
after shopping in Manhattan, ignited Elisa’s sense of adventure. Post high school, she rode
pillion on the back of a BMW motorcycle through the Alps. After
hopping off, she wore out many pairs of shoes pilgriming across the European continent.
San Francisco, with her story-telling heritage in tow, she engaged
professionally in marketing as well as public relations to help others tell their stories.
Her consultancy culminated in authoring the
amazon business best seller Break Through the Noise, 9
Tools to Propel Your Marketing Message. Whether serving as a media guest or seminar
leader, Elisa, accredited by the Public Relations Society of America, sparked thousands of
professionals to be their own best advocate.
In 2009, from her family home
base in the San Francisco Bay Area, she expanded her writing to include her first love — travel.
Whether taking the
mystery out of motorcycle riding or unearthing ways to nourish a traveler’s cultural
experience, her pen moves with purpose. She writes a regular column for Helmet Hair, an
online motorcycle magazine for women. Her article, Ticket to Ride, appeared in the May, 2010 issue of
Walnut Creek magazine.
stimulates even armchair explorers to grab their coats, while it stirs the imagination:
“Curiosity makes the trip. Confidence makes the
To contact Elisa Sasa
Southard for assignment, click here.